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Given Spotify’s deep pool of data (200 petabytes compared to Netflix’s 60 petabytes) 2, the company is well-poised to create competitive advantage and provide users with a continually improving service. Spotify’s Machine Learning Strategy. Spotify’s strategy has consistently focused on machine learning. “Radio” is one of three top-level nav items (Spotify Desktop 1.1.7) These algorithm-driven suggestion features are valuable to me in this order, high to low: Auto-playing songs after a playlist ends; This feature consistently impresses me with a fantastic ratio of songs that I really enjoy to songs that I want to skip. The spotify algorithm works by the music you litsen to and the genre. Therefore, it creates daily mixes, discover weekly (new music) and your release radar, as well as new songs they suggest for you in your playlists based on the name/genre. Offer currently includes access to Hulu (ad-supported) plan and SHOWTIME Streaming Service, subject to eligibility. Available only to students at an accredited higher education institution. 1 month free only open to higher education students who haven't already tried Premium. Can we talk about the Spotify Discover Weekly algorithm? If you use Spotify with any regularity, chances are you are probably a fan of the Discovery Weekly playlist, Spotify's algorithmically-determined list of songs tuned to you.Since its launch in 2015, it has been met with near-universal acclaim and listenership.
By Rob Sterry, Principal Consultant, Foolproof
This articlehighlights some great examples of personalisation. All of them provide a personalised in-app digitalexperience opposed to personalised marketing. We think this form ofpersonalisation drives better value and is less intrusive.
Spotify — algorithms driving engagement
Spotify intelligently use information based on your listening behaviours and patterns to make suggestions about new music. The new music which is offered in playlists have particular names and explanations. This helps users to understand why this has been displayed to them.
These lists are also easy to navigate into and out. This means as a user you don’t lose sight of the journey you were on previously (your own playlists and preferences), whilst allowing room for exploration and serendipitous experience.
It’s well known thatthey have an AI engine which helps with recommending music to users.
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“[Spotify’s] home screen is governed by an A.I. system called BaRT (“Bandits for Recommendations as Treatments”). The system’s task is to organise each home screen in a personalised way for each user.”
It does this byusing information about you with the information other users like you have providedto make personalised recommendations about future listening.
What’s more, thealgorithm analyses the music which people listen to understand the elements ofthe composition that people like and the similarities and differences inherentwithin them.
The algorithm also makes improved recommendations over time based on theinformation it gathers about the listening behaviour users show on theplaylists it has recommended.
Duolingo — tailored learning
Duolingo is an app with great onboarding it also uses AI to deliver personalised language learning. When trying a new language on the platform you go through a proficiency assessment.
As you go through this process each question you answer is determined by the answer you’ve given previously as part of the process. This builds your own language profile which tailors questions to you.
https://cleverenglish932.weebly.com/spotify-windows-10-download-album.html. Here personalisation is powered by deep learning, an AI which mimics neural pathways. The AI makes intelligent predictions based on a users’ previous response history using natural language processing – your response to any given question is fed back in.
This personalises future learning experiences — whether you recognised or failed to recognise a word may increase or decrease the amount of times it comes up again, and the context in which it does.
Nike Run Club — personalisation for re-onboarding
Sports applications are big on the personalisation front — they collect a lot of data and use it well. We’ve chosen one example – Nike Run Club. It has tailored messaging, remembers previous routes taken, replays activity and makes coaching suggestions for improvement.
If you don’t keep to your training plan — i.e. failing to run – it offers you different content the next time you open the app. Rather than treating someone as a dead user, or using marketing messages to guilt them into using the app it uses content which encourages users to return.
It follows this with messaging about reasons for not running with options like, “stress”, “injury”, “time poor” and “it wasn’t for me”. By choosing any given option the content adapts.
It uses names in the messaging and augment the experience you’d typically have. This is powered by content with a little bit of humanity based on information provided by the user.
Headspace — personalised content for you
Headspace is an applicationwhich helps alleviate stress with sounds and visuals. It orders the content auser has listened to first by positioning it highly on their playlist. Importantgiven the context of use, users visiting the application may need quick access supportor comfort.
Headspace also makes smart recommendations off of previous listening behaviours. It highlights content people otherwise wouldn’t have looked for or known about based on what they’ve listened to before.
Clue — personalisation improved health autonomy
Clue allows women to track their menstrual cycles. You can tag different aspects of your cycle tosee patterns relating to your hormones and to predict when you are mostfertile. With this data it surfaces content based on what you’ve tagged asrelevant to you.
It’s up to you whatyou track, and your decisions allow you to further personalise your experience.If you’re not interested in something you won’t see it.
The premium versionresponds further to user needs by making smarter recommendations. This creates amore complete picture of month to month cycles and the nuances of each. Themore data you record, the more personalised and intelligent response theplatform gives.
This alleviates thestrain on healthcare professionals and provides a great user experience whichgives people autonomy and confidence over this aspect of their health.
Wrapping up
A lot of theseexamples are standalone apps or product/service success stories — not parts ofa bigger experience. Personalisation works best if it’s scoped in at the startbefore any design or development takes place. This is because implementingpersonalisation well can be tricky.
At Foolproof we advocate for personalisation to be part of your experience strategy from the start.
If that’s not possible don’t be put off starting just be mindful of what you need to consider.
Being called a “jack of all trades” is seldom a compliment, but it’s that precise generalist approach that keeps me subscribed to Spotify. Whether you’re a music fanatic or casual listener, Spotify will work for you. Audio quality may not be the best, but I don’t prioritize that on a daily basis. Instead, I’m championing Spotify for its social, intuitive, and cross-platform functionality.
Editor’s note: this article was updated on October 7, 2020, to include a poll about readers’ favorite music streaming services.
Music discovery is silly simple
Spotify’s curated playlists are more hit than miss.
The number one reason I use Spotify over all other music streaming services is its top-notch discovery playlists and suggestions. Sure, Spotify’s algorithms don’t always nail it—especially if you share a single account with others—but more often than not, it impresses users with how intimately it understands their musical preferences. Not only is this something that I’ve discussed with my friends, but it often sparks entertaining Twitter threads. In fact, sometimes those digital discourses make their way onto subway cars. Spotify did just his with as a Dave Horowitz’ tweet:
.@Spotify a friend in NYC just informed me that this tweet has reached the highest heights: dirty subway ad! pic.twitter.com/I1rLT7cpHf
— dave horwitz (@Dave_Horwitz) June 21, 2016
Suggestions go beyond the personalized Discover Weekly playlist, though. Spotify also curates a Release Radar playlist every week, which it loads up with new music from artists-of-interest. Every Monday, I deliberately get through both of these complementary playlists. After all, it’s hard to find good, new music while keeping tabs on your favorite artists, both of which Spotify handles effectively.
Spotify keeps listeners listening with its Discover and Release Radar playlists.
Listeners who want to put a little elbow grease into finding new music can wade through any number of artist and song-specific radio stations. Frankly, I’m new to this feature but use it on a weekly basis. Sometimes I really dig one or two songs by a band but am not a huge fan of their oeuvre. When this happens, I leave it up to the given station to float similar artists to the surface.
Spotify makes it easy to switch between music and podcast media from the user library.
Sometimes I don’t want to listen to all-new or all-familiar music, which is when I click through the Daily Mix playlists. These are unending playlists filled with music by followed artists alongside similar artists. It’s great for when I don’t want a tacky mood playlist but want to hear a consistent, similar sound. I used these a lot when I lived in Atlanta and my weeks were filled with driving.
Again, these playlists don’t hit it out of the park every day or week, but they do a better job than any other music service I’ve used, including Pandora. Anyone with an insatiable appetite for music will appreciate the efforts Spotify goes through to fine-tune its algorithm and keep listeners listening. For listeners willing to go the extra mile, there are even craftier ways to find new music abound.
Social features are deceptively useful
You can only view friends’ activities through the desktop application.
The “friend activity” column makes it easy to see what your best friends and frenemies are rocking out to. This adds another dimension to music discovery: the social aspect. Not only can you surreptitiously creep on what your friends are listening to, but it also serves as an easy ice breaker for reaching out to distant friends. For instance, if a friend I haven’t spoken to in a few months is listening to an album I enjoy, I try to fire off a text asking how they like the album and seeing how they’ve been. While rekindled friendships are a triumph of Spotify’s friend activity section, I’d be remiss without mentioning how fun it is to see the musical guilty pleasures my friends have, too. The main drawback to this is that it’s only available on the desktop app, and doesn’t appear to be making its way to the mobile app anytime soon.
I love sharing music with others, and doing so is effortless with Spotify.
Spotify App Suggestion Algorithm For Beginners
Spotify also affords listeners the ability to create collaborative playlists. Not all streaming services allow this functionality, which is a shame. I mean, really, what better way to prepare for a road trip with your friends than with a single assemblage of tasteless throwbacks?
Music integration on social apps
Yeah, that little green circle has made waves since its release and is the most well-integrated music streaming app available. Do you think your Instagram Story could use a little underscoring? The Instagram Story music widget is powered by Spotify. Is it important for you to know someone’s musical taste before giving up a precious right-swipe? Spotify enables that, too, on dating apps like Tinder and Bumble. If nothing else, it’s a fun way to add flair to your social media presence.
Find nearby concertsSpotify App Suggestion Algorithm Download
I was able to photograph Aaron West, because Spotify made me aware of his then-upcoming show.
Music doesn’t get more social than going to concerts and festivals: Spotify makes it easy to keep track of upcoming concerts for any artists you follow. From the desktop application, go to “browse.” Then select “concerts,” which is the furthest tab on the right header. The next window opens with a chronological list of nearby concerts. Clicking on a specific concert reveals the date, time, and place of the show. The “find tickets” button opens a window in your default browser, so you can get tickets on the spot. It’s a little clunky, but works well, and is a great way to get an aerial view of upcoming shows.
User interface is everything
Spotify has the most attractive user interface, and certainly outperforms YouTube Music’s UI; its all-black design makes it easy for the eye to identify what’s important on the page. Navigation is easy due to the straightforward layout that logically breaks content up into three broad categories (“home,” “search,” and “your library”). Spotify’s system uses a logical hierarchy with headers and album art in the Home tab.
It’s the little functional tricks that keep this as my go-to streaming app. With the “now playing window” open, I frequently swipe the album art to skip a track. Once the command is registered, a smooth animation plays, moving the album in tandem with the finger-swipe. Sure, I could just use the playback iconographs, but this just feels smooth. While Amazon Music HD has the same functionality, it just doesn’t look as neat; plus, the command isn’t always registered. As for Tidal, it lacks this ability altogether. Instead, swiping album art pulls up the song queue. Spotify mac clean reinstall.
Spotify App Suggestion Algorithm DownloadSpotify car view reduces distractions
Car view simplifies the interface, so distractions are lessened.
My car doesn’t have Android Auto but even so, Spotify recognizes when my Samsung Galaxy S10e is connected to my car and automatically enters “car view.” This mode minimizes distractions and displays only the necessities to users: album art and the options button on the “now playing” screen are no longer visible. This places emphasis on driving, rather than messing around on one’s phone during stops. If your car and device are compatible, you can use either Apple CarPlay or Android Auto with Spotify.
Google Chromecast Audio integration
Spotify
Not only is direct Spotify access available from virtually every smart speaker on the market, but the desktop and mobile Spotify applications both support Chromecast Audio. This means you can cast audio playback to a nearby smart speaker from the Spotify app. There are other ways to connect, too, you can stream to computers, TVs, gaming consoles, and Bluetooth devices all without leaving the Spotify app. I use this all the time, frequently switching between my apartment Sonos, true wireless earbuds, and PlayStation 4. Its performance is consistent, and almost always makes a successful connection on the first try.
Low price, high return
Amazon Music HD costs $8/mo for Prime members, but its app isn’t as fleshed out and discovery suggestions aren’t nearly as satisfying.
Ultimately, Spotify’s low-cost is what keeps me subscribed. It’s just $10 per month on the individual plan, which affords ad-free listening, offline downloads, and on-demand playback. Spotify’s library hosts over 50 million songs, which is 10 million less than Tidal but 10 million more than Google Play Music. For just $10 a month, I have access to all the music my ears could want and numerous ways to discover new artists.
As of July 1, 2020, Spotify Duo Premium expansion includes support in the United States, India, and dozens of other markets, totalling 55 markets. This requires a monthly payment of $12.99, and keeps both users independent accounts along with the saved music and playlists associated with each account.
Spotify is the only service to offer a free, ad-supported version of its service to listeners, making it the most accessible service to listeners of all financial backgrounds. Yes, others offer free-trial periods like Spotify, but others automatically rope users into a subscription unless it’s cancelled prior to the trial period ending.
Spotify integrates well into social media applications like Instagram.
Although audio quality isn’t the best, Ogg Vorbis 320kbps streaming is nothing to turn your nose up at. If you want high-resolution FLAC audio files, you’ll have to pay extra for something like Amazon Music HD or Tidal. If you’re concerned about Spotify underpaying artists per stream, you may want to turn your attention to another service. Unfortunately, low payout rates are a systemic issue across the board of music streaming services. Listeners who really want to support their favorite artists are likely already doing so by attending concerts, buying merch, purchasing music.
Although Spotify has its drawbacks as SoundGuys’ own Sam Moore points out in his in-depth review, it’s a great service and one that continues to satisfy users month after month. It’s the generalist’s music app and does everything very well, albeit not perfectly. Until others figure out a way to smoothly introduce social features and improve their respective music suggestion algorithms, I’ll be keeping that green dot on my phone’s home screen.
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